CPM Calculator — Cost Per Mille
Calculate CPM (cost per 1,000 ad impressions), total campaign cost, or total impressions from any two known values — select the mode, enter the inputs, and get the result instantly.
Calculate
Cost per 1,000 impressions
- 1
Cost per impression
500 ÷ 100.000 = 0,005 - 2
CPM
0,005 × 1,000 = 5Multiply by 1,000 to get cost per thousand impressions.
Hoe werkt deze rekenmachine?
CPM = (Total Cost ÷ Impressions) × 1,000. A $5 CPM means you pay $5 per 1,000 ad views. Rearrange to find total cost (CPM × Impressions ÷ 1,000) or total impressions (Cost ÷ CPM × 1,000). Use alongside CTR and CPA to assess overall campaign efficiency.
Formule
How this is calculated
CPM stands for "cost per mille" — mille being Latin for one thousand — and is the standard pricing model for display, video, and programmatic advertising. A CPM of $5 means you pay five dollars for every one thousand times your ad is shown, regardless of whether anyone clicks or takes action. CPM campaigns are preferred for brand-awareness goals where reach and frequency matter more than direct-response clicks.
The formula rearranges three ways: CPM = (Cost ÷ Impressions) × 1,000 to find the rate; Total Cost = (CPM ÷ 1,000) × Impressions to plan a budget; or Total Impressions = (Cost ÷ CPM) × 1,000 to project reach. This calculator lets you switch between all three modes.
CPM varies widely by channel, audience specificity, and time of year. Broad display networks average $2–6 CPM; targeted social or video campaigns in competitive niches can reach $20–50. Q4 seasonality typically pushes CPMs 30–60% higher due to advertiser competition. Compare CPM alongside click-through rate (CTR) and cost per acquisition (CPA) to evaluate overall campaign efficiency: a high CPM is acceptable when the CTR and conversion rate are strong enough to keep CPA below your profit threshold.
Veelgestelde vragen
Average CPMs range from $2–6 for broad display to $20–50 for targeted social or video in competitive niches. What matters most is whether the resulting CPA stays below your profit threshold.
CPM charges per 1,000 impressions regardless of clicks; CPC (cost per click) charges only when someone clicks. CPM suits brand awareness; CPC suits direct response campaigns.
Yes: CPC ≈ CPM ÷ (CTR × 10). For example, a $5 CPM with a 2% CTR gives CPC = $5 ÷ 20 = $0.25. A lower CTR on a CPM buy means each click costs more.
Ook bekend als
TG we-Calculate Editorial Team. (2026). CPM Calculator — Cost Per Mille [Online calculator]. TG we-Calculate. https://we-calculate.com/nl/calculator/cpm-calculator
TG we-Calculate Editorial Team. "CPM Calculator — Cost Per Mille." TG we-Calculate. 2026. https://we-calculate.com/nl/calculator/cpm-calculator.
TG we-Calculate Editorial Team, "CPM Calculator — Cost Per Mille," TG we-Calculate, 2026. [Online]. Available: https://we-calculate.com/nl/calculator/cpm-calculator
@misc{wecalculate_cpm_calculator, title = {CPM Calculator — Cost Per Mille}, author = {{TG we-Calculate Editorial Team}}, howpublished = {\url{https://we-calculate.com/nl/calculator/cpm-calculator}}, year = {2026}, note = {TG we-Calculate} }
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